We haven't got an endless supply of money and environmental resources to use. By embracing smarter design, better planning, and more meaningful customer engagement, we can create a fashion ecosystem that works for everyone.

One size doesn't fit all, but carefully considered fit and smart fabric choices will go a long way to help.

For over two decades, I have worked across roles in pattern cutting, block development, grading, fit analysis and troubleshooting, manufacturing and quality control.
I’ve collaborated with startup innovators focused on fit and established retailers, including M&S, LK Bennett, Jaeger, Bravissimo and Next.

Back in the day, we called the tech department 'design prevention', the boring lot with tape measures around their necks, stopping us from doing what we wanted.
But good design is the reason that people buy, and the technical input behind it should be there to make the product even better.

I don't wear a tape measure around my neck. I help brands make clothing that fits, that their customers want to buy, keep, and wear for a long time.

I work remotely with companies worldwide, and in person with brands in the Greater Manchester area.

Get in touch if I could be a good fit.