We haven't got an endless supply of money and environmental resources to use. By embracing smarter design, better planning, and more meaningful customer engagement, we can create a fashion ecosystem that works for everyone.

One size doesn't fit all, but carefully considered fit and smart fabric choices will go a long way to help.

For over two decades, I have worked across roles in pattern cutting, block development, grading, fit analysis and troubleshooting, manufacturing and quality control.
I’ve collaborated with startup innovators focused on fit and established retailers, including M&S, LK Bennett, Jaeger, Bravissimo and Next.

Good design is the reason that people buy, and the technical input behind it should be there to make the product even better. I help brands make clothing that fits, that their customers want to buy, keep, and wear for a long time.

I am based in Stockport and work remotely with companies worldwide, and in person with brands in the Greater Manchester area.

Get in touch if I could be a good fit.