WORKING WITH independent FASHION BRANDS TO FIX FIT before it costs time, money, resources and reputation.
FIT shouldn’t be AN AFTERTHOUGHT.
70% OF RETURNS ARE BECAUSE OF BAD FIT. LETS FIX THAT BEFORE YOU CUT.
New technologies, better measurement guides and virtual fitting rooms help the customer make better buying decisions, but if the fit is off, the returns will keep rolling in.
the war against waste
it’s no secret that bad fit is harming our businesses and our planet.
30% of online sales are returned.
70% of returns are due to fit and style issues.
25-50% of returns end up incinerated or in landfill.
Anna Bruce - The Good Fit Consultant
Your garment fit is a powerful point of difference and when you get it right, it drives customer loyalty, reduces returns AND SETS YOUR BRAND APART FROM COMPETITORS.
let’s stop wasting time, effort, money and resources.
I work with startups and small to medium sized businesses, both online and in person.
audit
Are you experiencing customer returns but are unsure of the root cause? We can explore your customer’s specific fit needs based on body shape and lifestyle. I can help analyse returns data or develop a method for collecting meaningful feedback. We can also conduct body scanning to get a clearer understanding of your customers’ fit requirements.
analysis
I can help you resolve fit issues at first pattern stage, before any fabric is cut. I work with digital pattern files and utilise 3D pattern software to test initial fit, allowing us to make changes before the first sample is produced. I can also test graded sizes on 3D avatars to reduce the number of samples required. We can generate brand-specific avatars to assess fit across various body shapes.
ADvise
Do you need guidance on sizing or grading specifications. Are you facing a fit issue that you are unsure how to resolve. Do you need advice on altering a pattern or instructing your factory to make adjustments. Are you uncertain whether your fabric selections are appropriate for certain styles. Do you need help creating sizing guides for your customers.
review
I can join your fit sessions, either via video call or in person to help identify potential issues in the early process. I’ll advise on necessary pattern alterations and help you provide clear, precise instructions to your overseas factories or pattern makers.
the 3 fits
Audit and advise or analysis. Or someone in the room.
THE CHECK
New brands or solo designers struggling to get the fit right on their first collections.
THE FIX
Brands with a few collections under their belt, looking to improve customer satisfaction and reduce returns.
THE PARTNER
Fashion brands with busy in-house teams who need expert senior-level support on a specific fit or product development project.
