WORKING WITH independent FASHION BRANDS TO FIX FIT before it costs time, money, resources and reputation.
FIT shouldn’t be AN AFTERTHOUGHT.
70% OF RETURNS ARE BECAUSE OF BAD FIT. LETS FIX THAT BEFORE YOU CUT.
New technologies, better measurement guides and virtual fitting rooms help the customer make better buying decisions, but if the fit is off, the returns will keep rolling in.
the war against waste
it’s no secret that bad fit is harming our businesses and our planet.
30% of online sales are returned.
70% of returns are due to fit and style issues.
25-50% of returns end up incinerated or in landfill.
Anna Bruce - The Good Fit Consultant
Your garment fit is a powerful point of difference and when you get it right, it drives customer loyalty, reduces returns AND SETS YOUR BRAND APART FROM COMPETITORS.
let’s stop wasting time, effort, money and resources.
I work with startups and small to medium sized businesses, both online and in person.
THE PROCESS
Have me join your fit sessions either in person or online, travel dependant.
We get to work early in the process to identify and solve issues before get to the cutting table.
I can work with you in these three areas, Advise, Analysis, Audit plus bespoke.
The process is often a standard one but we adjust it to make it work for you and your brand.
analysis
Resolve fit issues at first pattern stage, before any fabric is cut.
Digital pattern files and 3D pattern software to test initial fit.
Make changes before the first sample is produced.
Test graded sizes on 3D avatars to reduce the number of samples required.
Generate brand-specific avatars to assess fit across various body shapes.
ADvise
Guidance on sizing and/or grading specifications.
Facing a fit issue that you are unsure how to resolve.
Providing clear, precise instructions to your overseas factories or pattern makers.
Making appropriate fabric selections for certain styles.
Creating sizing guides for your customers.
audit
Customer returns but unsure of the root cause.
Explore customer’s specific fit needs based on body shape and lifestyle.
Analyse returns data or develop a method for collecting meaningful feedback.
Get a clearer understanding of your customers’ fit requirements.
Identify potential issues in the early process.
the 3 fits
Online analyse and advise. Or have me in the room.
THE CHECK
For new brands and solo designers working on their first collections.
THE FIX
For brands with a few collections under their belt, looking for a better fit.
THE PARTNER
For medium sized brands with busy in-house teams who need expert support on a specific project.
BESPOKE
For a bespoke fit, get in touch here
