GOOD FIT SOLUTIONS, FOR GOOD FASHION BRANDS.
DOING GOOD WORK WITH GOOD BUSINESSES, TO REDUCE WASTE, BUILD CUSTOMER TRUST AND PROTECT THE PLANET.
Returns are killing our bottom line, our customer loyalty and our planet. 70% of returns are due to fit and style issues.
New technologies, better measurement guides and virtual fitting rooms help once the product drops, but if the fit is bad, the returns will keep rolling in.
Let’s work together to reduce all this waste by fixing the fit from the start, before we cut the fabric, to make sure clothing is fit for purpose, not for landfill.
the war against waste
it’s no secret that bad fit is harming our businesses and our planet.
30% of online sales are returned.
70% of returns are due to fit and style issues.
25-50% of returns end up incinerated or in landfill.
What is good fit
Reduced returns
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Customer loyalty
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Improved bottom line
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Brand differentiation
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Reduced re-processing costs
Better profit margins
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minimise supply chain disruption
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Improved customer experience
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Protecting reputation
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Less waste
let’s stop wasting time, effort, money and resources.
I work with startups and small to medium sized businesses, both online and in person.
audit
Are you experiencing customer returns but are unsure of the root cause? We can explore your customer’s specific fit needs based on body shape and lifestyle. I can help analyse returns data or develop a method for collecting meaningful feedback. We can also conduct body scanning to get a clearer understanding of your customers’ fit requirements.
analysis
I can help you resolve fit issues at first pattern stage, before any fabric is cut. I work with digital pattern files and utilise 3D pattern software to test initial fit, allowing us to make changes before the first sample is produced. I can also test graded sizes on 3D avatars to reduce the number of samples required. We can generate brand-specific avatars to assess fit across various body shapes.
ADvise
Do you need guidance on sizing or grading specifications. Are you facing a fit issue that you are unsure how to resolve. Do you need advice on altering a pattern or instructing your factory to make adjustments. Are you uncertain whether your fabric selections are appropriate for certain styles. Do you need help creating sizing guides for your customers.
review
I can join your fit sessions, either via video call or in person to help identify potential issues in the early process. I’ll advise on necessary pattern alterations and help you provide clear, precise instructions to your overseas factories or pattern makers.
packages
starter fit
Best for:
New brands or solo designers struggling to get the fit right on their first collections.
Goal:
Get your product fit right, save time and costly mistakes.
This service is designed to give you expert guidance at that crucial early stage, I’ll help you focus on what matters most right now and what can wait until later.
Together we will look at one or two samples and we will drill down who your customer is and what size they are and we’ll look at what’s not working.
The result:
You will come away with clear instructions you can give to your factory and/or your pattern makers to make sure your product is fit for purpose.
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Let’s get going:
Up to 2 hours of video calls for virtual fit/product review for up to 2 styles.
We’ll talk about what’s working and what you don’t like.
I can advise on fabric compatibility, grading increments, and recommend pattern alterations.
I’ll follow up with written notes you can send to your factory.
£320
Via Zoom/Google Meet
What you’ll need for the call:
Your products, a model to put them on, and your digital pattern.
The size chart, the sample measurements and the model's measurements
A well lit room and a phone
(In-person fit sessions available in Greater Manchester – fee on request)
growth fit
Best for:
Brands with a few collections under their belt, looking to improve customer satisfaction and reduce returns.
Goal:
Refine garment fit, ensure size consistency and improve communication with your factory or pattern makers.
This service is for growing brands who’ve launched collections, built a customer base, and proven their concept but are now seeing signs that something’s not quite right with the fit.
Maybe you’ve had returns that seem fit-related, or you’re hearing feedback like “this fits differently than last time” or “I don’t know which size to buy.” You might be struggling to keep sizing consistent across styles or collections. These are common challenges, especially for small teams without in-house technical support.
The good news is these issues are fixable with the right insight and a clear plan.
The result:
You’ll walk away with detailed, actionable guidance to bring your sizing and fit into alignment with your customer’s expectations, reducing returns and improving satisfaction and trust.
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Let’s get your fit back on track:
Up to 4 hours of virtual fit/product review for up to 6 styles
We’ll talk through recurring fit issues and assess your current size chart
I’ll advise on grading rules, fabric compatibility, and fit consistency
We’ll look at return data or customer feedback and turn it into a technical action plan
I’ll follow up with written fit comments and recommendations you can send straight to your factory or pattern maker
£960
Via Zoom/Google Meet
What you’ll need for the call:
Your samples, a model to try them on, and your digital patterns
Your current size chart, sample measurements, and model’s measurements
Any customer feedback, return data, or size-related comms you’ve received
A well lit space and a phone or camera setup
(In-person fit sessions available in Greater Manchester – fee on request)
scale fit
Best for:
Fashion brands with busy in-house teams who need expert senior-level support on a specific fit or product development project.
Goal:
To provide focused, high-level technical expertise that helps you solve complex fit problems, launch new categories, or bring clarity and consistency to your product range, all while freeing up your internal team to keep the business running.
When you’re scaling, everything speeds up, more product drops, faster timelines, and growing expectations. Your tech team is keeping up with daily demands, but there isn’t time to step back and solve deeper fit issues, lead new product development, or build the systems that create long-term consistency.
This package gives you 32 hours of dedicated expert input over one month, focused exactly where your brand needs it most.
The result:
You get senior technical support seamlessly integrated into your team, without adding management overhead. Your fit improves. Your returns go down. New ranges launch more smoothly. And your brand builds trust through a consistently great product.
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Let’s get to work:
1 × 60-minute strategy call to set priorities and answer questions
32 hours of dedicated expert support over one month
Input tailored to your most pressing technical needs
Delivered virtually, with optional in-person sessions in Greater Manchester (fee on request)
£2640
What we might cover:
Every brand is different, but common ways I support include:Reviewing an Existing Product Line
Audit your range to identify fit inconsistencies, pattern issues, or recurring customer complaints and provide clear, actionable solutions.Analysing Returns Data
Translate customer feedback and returns into technical insights that reduce return rates and improve customer satisfaction.Researching Customer Fit Requirements
Use surveys, competitor benchmarking, and size chart analysis to align your fit with your ideal customer.Solving Persistent Fit Issues
Address long-standing technical problems your team hasn’t had the capacity to resolve.Developing a New Product Category
Lead the technical development of a new category, from concept, through fit approvals and production.Supporting a Seasonal Range Expansion
Take ownership of fit development for a capsule or seasonal range so your team can focus on core categories.Creating or Updating Fit Standards
Build or refine your internal fit blocks, grading rules, and size charts to bring clarity and consistency across categories and factories.
SCHEDULE A CALL
Book a free 30-minute consultation call if you would like to discuss your project and see if we are a good fit.